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Wednesday, October 11, 2006

Cuban Babe debut album to be released in March 2007

Los Angeles-Febrero 2007- Reggaeton Records presenta a Cuban Babe mejor conocida como "La Perla Negra" sacara al mercado el proximo Marzo del 2007 su primera produccion titulada "La Perla Negra del Reggaeton". El album se caracteriza por tener una mescla de musica Cubana con Reggaeton ademas de varias influencias del Hip Hop.


Alejandro Navarro
Reggaeton Records
(213) 948-4519
perreo@reggaetonrecords.com

Para mas informacion visite http://www.myspace.com/forcun
o http://www.cubanbabe.net


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Absolut(R) Vodka Hosts Album Release Party for ‘Mas Flow: Los Benjamins’, One of Urban Music's Highly Anticipated Projects By Luny Tunes

Luny Tunes
Miami, FL--(HISPANIC PR WIRE)--September 21, 2006--ABSOLUT(R) VODKA joins one of the biggest Reggaeton producers, LUNY TUNES, at Santo Restaurant in Miami Beach on September 21, where Reggaetoneros will celebrate the album release of “MAS FLOW: LOS BENJAMINS”, a compilation album featuring the industry’s hottest artists.

ABSOLUT(R) VODKA applauds LUNY TUNES’ highly anticipated and ambitious project, “MAS FLOW: LOS BENJAMINS” and sets off the celebration at 7 p.m. with the latest “it” cocktails, including Absolut Obliga'o, Ruby Red Reggetonic, Mandrin Música, Citron Diamante, and Apeach Atrévete featuring five of ABSOLUT's evocative flavors.

LUNY TUNES, the producers who have taken the infectious beat of reggaeton worldwide, continue the tradition of excellence with new surprising hits that keep breaking the mold. “LOS BENJAMINS” features hit singles like “Royal Rumble” and “Noche de Entierro.” The latter of which is co-written by the acclaimed composer Wise. “Noche De Entiero”, featuring Daddy Yankee, Wisin Y Yandel, Hector ‘El Father’, Zion, and Tony Tun Tun, is breaking ground by combining the sounds of Vallenato and Reggaeton in the way “Mayor Que Yo” was unique by combining merengue and reggaeton.

“We are so excited about this project and we can’t wait to share it with our fans,” said LUNY of LUNY TUNES. “We know that the fans are going to be flowing with these tunes.”

“ABSOLUT(R) is excited to once again work with LUNY TUNES,” said Matt Aeppeli, Vice President of Marketing for ABSOLUT(R) VODKA. “As one of the finest music producers of our time, LUNY TUNES is an icon whose bold, reggaeton sound has transcended music genres and styles; their unrivalled talent blends absolutely with ABSOLUT(R)’s unique and artistic spirit.”

Wise also wrote the song titled “Lento” for Mexican pop group, RBD, included on the Los Benjamins album. Also participating in the project is: Don Omar, Daddy Yankee, Yo-Seph, Wisin y Yandel, Hector ‘El Father’, Tito “El Bambino”, El Roockie, Yomo, Franco “El Gorila”, Zion, Alexis y Fido, Tonny Tun Tun, Angel Doze, Magnate, Baby Rasta, Plan B, Arcangel y De La Ghetto, Angel & Khriz, Dalmata, Jean, Ñejo, and many more.

LUNY TUNES are the architects of the most significant crossover movement in Latin music in several decades. They are responsible for the famous electric rhythm of the biggest Reggaeton hits: Daddy Yankee's “Gasolina”, Wisin Y Yandel's “Rakata” and “Mayor Que Yo.”

The duo also executive produced Wisin Y Yandel's “Pal' mundo” album, which yielded 7 hit singles that landed at the top of the Latin Billboard charts. In 2006 they received several music awards: Premios Lo Nuestro, Latin Grammy, Latin Billboard and Premios Juventud, among others. The grand talent and success of the Luny Tunes has allowed them to cross borders by working with the most popular American acts including Black Eyed Peas, Lenny Kravitz, Paris Hilton, Fat Joe, Sean Paul, Bennie Man, R.Kelly, Janet Jackson as well as Latin superstar Ricky Martin.

“MAS FLOW: LOS BENJAMINS” has more than 700,000 copies in pre-orders and is expected to quickly surpass a million copies.

Machete Music is the first provider of reggaeton music in the United States. A division of Universal Music Group (UMG), a full service company, Machete Music is a label put in gear by a music company mainly dedicated to the music market that specialized in urban music, specifically reggaeton, hip-hop, rap, dance hall, and R&B. The parent company UMG, consist of various labels, Decca Record Company, Deutsche Grammophon, DreamWorks Records, Interscope Geffen A&M Records, The Island Def Jam Music Group, Lost Highway Records, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of other labels purchased or distributed by its subsidiaries around the world. The Universal Music Group possesses the largest catalog of music in the industry, commercialized via its two divisions, Universal Music Enterprises (in the United States) and Strategic Marketing (outside the United States.). The Universal Music Group also includes eLabs, a new division of media and technology. The Universal Music Group is a unit of Vivendi Universal, a global media and communications company.

ABSOLUT(R) VODKA is a premium vodka and the third largest international spirits brand in the world. ABSOLUT continues to lead the flavored vodka segment with the first and third best selling brands, ABSOLUT CITRON(R) and ABSOLUT MANDRIN(R), respectively. Since the introduction of ABSOLUT PEPPAR(R) in 1986, its first flavored vodka, the ABSOLUT Family has continued to excite the category with flavors like ABSOLUT MANDARIN, ABSOLUT CITRON, ABSOLUT KURANT(R), ABSOLUT VANILIATM, ABSOLUT RASPBERRITM and ABSOLUT APEACH. To maintain premium quality all ABSOLUT VODKA is made using a continuous distillation process and created from all natural ingredients in Åhus, Sweden.

About The Absolut Spirits Company, Inc.
The Absolut Spirits Company, Inc., headquartered in New York, is a subsidiary of V&S Group and operates under the auspices of V&S Absolut Spirits in Stockholm, which produces and markets ABSOLUT(R) VODKA, ABSOLUT CUT(TM), Level(TM) Vodka, Cruzan(R) Rum, FRÏS(R) Vodka and Plymouth(TM) Gin. The Absolut Spirits Company, Inc. imports ABSOLUT(R) VODKA, Level(TM) Vodka, Cruzan(R) Rum, FRÏS(R) Vodka and Plymouth(TM) Gin in the US and distributes the brands through Future Brands LLC, a joint venture with Beam Global Spirits & Wine, Inc.

Tuesday, May 23, 2006

New artists sustain reggaeton's appeal

By Leila Cobo
Reuters
Tuesday, May 16, 2006; 4:16 AM

MIAMI (Billboard) - Less than a year ago, Rakim & Ken-Y were fighting for space on "El Draft," a compilation of up-and-coming reggaeton acts.

Today, the pair's debut album, "Masterpiece: Nuestra Obra Maestra" (Pina/Universal Music Latino), has already shipped more than 100,000 copies just two months after its release.

Despite some industry skepticism that the Puerto Rican-sourced rap offshoot is driven solely by Daddy Yankee and Don Omar with no heirs apparent, Rakim & Ken-Y are one of four new reggaeton acts whose debuts have entered Billboard's Top Latin Albums chart in the top 10 during the last six months.

These artists aren't selling Daddy Yankee numbers yet, but for the U.S. Latin music realm -- where breaking acts is notoriously difficult -- labels have garnered sales for new reggaeton acts at a much faster rate than they tend to for regional Mexican or pop acts, whose debuts rarely enter the Billboard Latin sales chart.

"We're witnessing a natural process," says Lorenzo Braun, VP of marketing/A&R for Sony BMG's urban division. "First, you see explosive growth. Then a bit of uncertainty. Then there is a leveling of the genre, and you start to see new acts."

The major labels are also getting into reggaeton in a big way. For a genre that rose to prominence on the backs of artists marketing themselves, most new reggaeton acts are in some way affiliated with major labels, either as direct signings or via joint ventures or licensing deals.

Last year, for example, Universal Music Group launched Machete Music. That label's biggest success story so far is Wisin & Yandel, who made history earlier this year by placing four tracks simultaneously in the top 10 of Billboard's Hot Latin Songs chart -- an accomplishment helped along by major-label marketing muscle.

That kind of push makes a difference, says Fido, one half of Alexis & Fido, whose album "The Pitbulls," on Sony BMG, debuted at No. 4 in December. "The fact that people in Los Angeles, for example, know that we exist, is thanks to the work of our label and their distribution."

Tito "El Bambino" (formerly of Hector & Tito), signed directly with a major, EMI Televisa, precisely because the label had no major reggaeton experience. "They were a new label with different ideas and I had a new concept," says Tito, whose album contains 20 tracks and includes plenty of pop and R&B.

EMI Televisa execs say that from the onset, they wanted to work Tito just as they would a pop act.

"From the way he looks to the music he makes, he was the most (obvious) to make a cross over into pop music," EMI Televisa senior VP of creative Adrian Posse says.

Rakim & Ken-Y are also being marketed to the pop world.

"Beyond the musical credibility they have as a reggaeton act, they have a certain look," says Walter Kolm, senior VP of marketing for Universal Music Latino.

As a result, the duo's first video is not the typical reggaeton video full of practically naked girls, but instead, has a storyline and more clean-cut images.

In order to generate a stronger bond between the duo and its fans, Kolm says, the label has taken the pair to smaller meet-and-greets, developed the fan club and online presence -- especially on MySpace -- and is discussing a high school tour.

This marriage of the standard pop promotion at which major labels excel, and the street marketing and live performances germane to the genre, is driving sales, Braun says.

Reuters/Billboard

Monday, May 15, 2006

Reggaeton is a form of dance music which became popular with Latin American youth during the late 1990s and spread to North American, European, Japanese, and Filipino audiences during the first few years of the 21st century. Reggaeton (also spelled with the Spanish accent as Reggaetón, and sometimes as Reguetón in Spanish) - blends Jamaican music influences of reggae and dancehall with those of Latin America, such as bomba and plena, as well as that of hip hop. The music is also combined with rapping (generally) in Spanish. Reggaeton has given Hispanic Caribbean youth, specifically those of Puerto Rico, Panama, Nicaragua, Dominican Republic, Venezuela, Mexico, and Cuba as well as the Latin American audience and the Latino communities in the United States, a musical genre of their own.

While it takes influences from hip hop and Jamaican dancehall, it would be wrong to define reggaeton as the 'Hispanic'- or 'Latino'- version of either of these genres; reggaeton has its own specific beat and rhythm, whereas Latino hip hop is simply hip hop recorded by artists of Latino descent. Reggaeton's distinguishing feature is the Dem Bow beat (alternately spelled Dembow), which originated in a song by Shabba Ranks in the mid-1990s [citation needed].

Reggaeton lyrics tend to be more derived from hip hop than dancehall. Like hip hop, reggaeton has caused controversy due to its often explicit lyrics and alleged exploitation of women [1]. Further controversy surrounds perreo, a dance with explicit sexual overtones which typically accompanies reggaeton music.
Contents
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* 1 History
o 1.1 Origins
o 1.2 Early history
o 1.3 Rise to popularity
* 2 Features of reggaeton
o 2.1 Reggaeton beats
o 2.2 Reggaeton and hip-hop
o 2.3 Lyrics and themes
* 3 Reggaeton across the world
o 3.1 Puerto Rico
o 3.2 Latin America
o 3.3 United States
* 4 See Also
* 5 References

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History
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Origins

Reggaeton's roots are most likely from Panama [1] [2] [3] [4] with the music evolving and coming to prominence in Puerto Rico. Some people believe that reggaeton beats were originally started by Panamanian rappers and were later adopted by Puerto Ricans, while others think that it was an adaption of Jamaican dancehall and reggae beats.

A possible explanation is that reggaeton is actually a hybrid of many different musical genres from various countries in the Caribbean and the United States; this new musical style later became more famous when it was highly popularized as a new musical genre in Puerto Rico. [3] [4] [5] [6] [7] [8]
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Early history

The origins of reggaeton begin with the first Latin-American reggae recordings being made in Panama during the 1970s. Reportedly, the Jamaican reggae influence on Panamanian music has been strong since the early 20th century, when Jamaican laborers were used to help build the Panama Canal. [citation needed]

Artists such as El General, Chicho Man, Nando Boom, Renato, Black Apache are considered the first raggamuffin DJ's from Panama. El General has been identified as one of the fathers of reggaeton, blending Jamaican reggae into a Latin-ised version.

Meanwhile, during the 1980s the Puerto Rican rapper Vico C released Spanish-language hip hop records in his native island. His production of cassettes throughout the 1980s, mixing reggae and hip hop, helped spread the early reggaeton sound, and he is widely credited with this achievement [9].

During the 1990s reggae production took off seriously in Panama; this also occurred separately in Puerto Rico due to the increased popularity of Jamaican ragga imports. It was common practice to translate the lyrics of Jamaican reggae song into Spanish and sing them over the original melodies. Towards the middle of the decade, Puerto Ricans were producing their own "riddims" with clear influences from hip hop and other styles. These are considered the first proper reggaeton tracks, initially called "under", a short form of "Underground". The 'under' scene widened when Puerto Rican and Cuban styles mixed with Panamanian-style reggae. DJ Playero was one of the most famous producers at the time, releasing several "underground" cassettes that featured early performances of some soon-to-be-famous artists like Daddy Yankee.

The genre morphed through the years, at various points being termed Melaza, musica underground and reggae de Puerto Rico. A breakthrough was made by the Jamaican artist Shabba Ranks who released a track Dem Bow in the early 1990s [citation needed]. The beat and rhythm from this song became the eventual background for the developing genre; at one point the genre became known as Dem Bow.
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Rise to popularity

The name reggaeton only gained prominence in the mid-1990s (from the 1994 to 1995 period), with the Dem Bow beat characterizing the genre; this is in contrast to the more reggae, dancehall and hip hop-derived tracks previously created. The name was reportedly created in Puerto Rico to signify the hybrid sound created from the years of mixing the different genres. Today, the music flourishes throughout Latin America.

Reggaeton soon increased in popularity with Latino youth in the United States when DJ Blass worked with artists such as Plan B and Speedy in albums such as Reggaeton Sex. The first song which introduced Reggaeton to a big amount of fans is the song Tra Tra by Don Chezina. From there on reggaeton gained fans with songs such as Amor Con La Ropa by Speedy, No Puedo Estar Sin Sexo by Plan B, and Dembow by Yandel.
Daddy Yankee
Enlarge
Daddy Yankee

Reggaeton expanded and became known when other producers followed the steps of DJ Playero, like DJ Nelson and DJ Eric. In the mid 90s albums like Playero 37 (In which Daddy Yankee became known) and The Noise 5 and 6 were very popular in Puerto Rico and the Dominican Republic. Singers like Don Chezina, Master Joe, Mey Vidal, Baby Rasta Y Gringo, Polaco among others were very popular.

Many now popular producers, such as Luny Tunes, Noriega and Eliel, first appeared in the reggaeton scene in 2003. Albums such as Mas Flow, The Last Don, and Las Gargolas 4 expanded reggaeton's popularity among Latinos in the United States.

2004 was the year that reggaeton gained widespread popularity in the United States, eventually gaining attention in many 'Western' countries. This was due to N.O.R.E. introducing the genre to mainstream America with the song Oye Mi Canto [citation needed], followed by Daddy Yankee who came out with his album Barrio Fino and his hit single Gasolina. Another important artist that contribuited to gain popularity to reggaeton, especially in Europe, is Don Omar, with singles like 'Pobre Diabla' and 'Dale Don Dale' [citation needed].
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Features of reggaeton
[edit]

Reggaeton beats

Reggaeton's most notably unique feature is a driving drum-machine track, which sounds almost identical in virtually all reggaeton songs, derived from Trinidadian soca music and Jamaican dancehall rhythms. This beat is called "Dem Bow" after the beat in a song by Jamaican artist Shabba Ranks' song Dem Bow.

Many of the sounds found in a typical reggaeton beat are electronically synthesized. Simple melodies may be produced with keyboards, electric guitars, and other electronic instruments. Other forms of electronic dance music have significantly influenced reggaeton beats, such as techno, house, and genres such as the merengue hip hop (also called merenhouse) of groups such as Proyecto Uno and Zona 7.

Reggaeton beats are highly versatile. The great variety and flexibility of reggaeton beats can be illustrated by Luny Tunes' CD The Kings of the Beats, which is a collection of purely instrumental beats. Reggaeton beats can be based on merengue, bachata, bolero, and especially hip-hop beats.
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Reggaeton and hip-hop

Reggaeton bears many resemblances to hip-hop. The most notable resemblance to hip-hop is that reggaeton, in most cases, is recited instead of being sung. Another feature is that reggaeton CD's are laid out like hip-hop CD's, including intro's, occasional interludes, and hidden bonus tracks. Reggaeton also has hooks throughout a song that may include a chorus of singers. Reggaeton artists also adopt pseudonyms comparable to those of hip-hop artists. Overall, reggaeton and hip-hop are both thought of as street-styled music popular among urban youths.

Despite the similarities, reggaeton only roughly fits into the Latin hip-hop category but is not synonymous with hip-hop. True Latin hip-hop has beats that almost exactly resemble mainstream hip-hop beats. These "hardcore" Latin hip-hop artists include Fat Joe, Akwid, and Jae-P. Reggaeton, though, has rap-styled lyrics but has a very different beat that is influenced not by hip-hop, but by reggae, dancehall, merengue, and techno. Although reggaeton has been highly influenced by American hip-hop, it has also borrowed features from many other genres as well and is not strictly considered to be Latin hip-hop.

Reggaeton and hip-hop are often remixed together, and reggaeton songs and live concerts may feature hip-hop artists such as Lil Jon, 50 Cent, and Eminem. Hip-hop songs such as Usher's Yeah and Snoop Dogg's Drop It Like It's Hot have been remixed by replacing the original beat with a reggaeton beat. In other remixes, reggaeton DJ's may rap out an English song in Spanish. Reggaeton and hip-hop are accepting influences from each other today, and these musical blends also signify a cultural melting pot in today's urban scene.
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Lyrics and themes

Reggaeton lyrical structure highly resembles hip-hop lyrics. Like hip-hop, reggaeton artists recite their lyrics rap-fashion rather than sing it melodically. Like hip-hop music, reggaeton songs have hooks that are repeated throughout the song. Unlike hip-hop, many reggaeton songs are not completely dominated by male rappers and also have choruses of female dancers who repeat small portions of the song; for example, the girls say "dame más gasolina" in Daddy Yankee's song Gasolina. Female dancers most commonly say their parts during the hooks, but often also in the lyrics. Reggaeton also started as a genre composed of only male artists, with a slowly increasing number of female artists debuting over the years. Notable female reggaeton artists include Ivy Queen and Glory.

Reggaeton lyrical themes are versatile. Typical themes may include dancing, love stories, partying, short anecdotes of the rapper's life, and problems in life. Popular reggaeton songs are mainly intended to be danceable, rhythmic, party-like songs for young people. Reggaeton may or may not be objectionable depending on the artists, song, and the listener's interpretation, as one reggaeton song may have many interpretations because a song's meaning may not be very clear and direct. For example, the song Gasolina is often considered appropriate for children and has made it into the Reggaeton Niños series. However, because of the various possible connotations and literal interpretations of the song, some people criticize Gasolina as having possibly inappropriate sexual content [10].

Usually, reggaeton CD's are not labeled "explicit" like many hip-hop CD's are. One exception is that Daddy Yankee's Barrio Fino en Directo (Barrio Fino Live) was labeled explicit for objectionable content in the live concerts, even though the regular studio version of Barrio Fino was not labeled explicit.
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Reggaeton across the world
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Puerto Rico

Reggaeton is most commonly thought of as originating from Puerto Rico, where it has flourished and spread across Latin America and the international stage. The Puerto Rican influence in reggaeton has involved the addition of hip-hop to the Panamanian reggae style. Puerto Ricans have claimed reggaeton as their own [3] partly due to the fact that the movement was originally anti-establishment, with the government attempting to ban the perreo ("doggystyle") dance. Reggaeton is now more accepted within the country.

Reggaeton continues to be highly popular within Puerto Rico today, but the majority of reggaeton fans do not come from Puerto Rico because reggaeton is now popular in many countries besides Puerto Rico.
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Latin America

Reggaeton has been a huge hit all across the globe, especially in Latin American countries, such as the Caribbean nations like Colombia, Venezuela, and in Central America where it has become staple music in most parties and events across, complementing the common mix of merengue, salsa and electronic music and has paved a huge fan base. In some countries (such as Venezuela, with Calle Ciega, Doble Impakto and Mr. Brian and Pescozada and Heavy Clan from El Salvador), domestic "reggaetoneros" have arisen, expanding the Pan-Latin feel of the genre.
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United States

In the United States, reggaeton is highly popular among Spanish-American and Puerto Rican youths. Reggaeton is now popular in cities all over the United States, including Los Angeles, D.C., Chicago, Houston, Miami, and almost every city with a significant Latino American population.
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